.png)
Accumulation products
As a UX/UI designer in a fintech company, I understand what it takes to create a great user experience in a fintech product. Typically, users perceive fintech e-products as complicated and filled with too many numbers.
Beginning designing a fintech product for a specific market, I research the local culture and user habits. That's why I designed the accumulation product to align with the cultural values of each market. It's an important keyword to make a creative fintech product.
When I created a wealth accumulation product, I found that many people in Asia believe in Feng Shui. They think that choosing the right Feng Shui can bring them luck and financial benefits. That's why I created the Feng Shui trees function in the accumulation product.
.png)
An increasing number of companies are implementing personalized features to win customer favor and achieve better revenue. I based in the customer's birthday data and Asian habits to create a Feng Shui tree function.
​
The customer can choose a suitable Feng Shui tree. Then the tree will grow up from level 1 to level 3. The levels base on the interest of total saving money.
Let's take some minutes to watch the Feng Shui tree function. I hope that the introduction video will make another vision about fintech product.